International Game Technology (IGT) is rebranding its global lottery business to Brightstar Lottery, as the sale of its gaming business nears completion.
The merger of IGT’s gaming and digital business with Everi, and subsequent sale to Apollo Global Management, is expected to complete on July 1.
Brightstar will then continue as a pure-play lottery business, serving nearly 90 lottery customers across six continents, including the majority of lottery jurisdictions in the United States and seven of the world’s 10 largest lotteries.
“We have a nearly 50-year history of reliability, innovation, and leadership in lottery, a bedrock from which we are launching Brightstar with a future-forward mindset of helping lottery customers around the world succeed in an environment of digital adoption, shifting player expectations, and an increasing variety of gaming choices,” said Brightstar CEO Vince Sadusky.
Marco Sala, executive chair of Brightstar, added: “Brightstar will be well-positioned to focus on driving innovation and growing the potential of the lottery business responsibly for the entertainment of players, the success of our customers, and the support of the good causes they fund in their communities.”
Shares in International Game Technology plc (NYSE:IGT) gained 0.99 per cent to close at $15.23 per share in New York Tuesday.