Betting and gaming platform provider Sportingtech has signed a strategic partnership with BetMakers to integrate horseracing into its platform.
The integration will see Sportingtech incorporate BetMakers’ turnkey horseracing solution into its platform for delivery to new and existing operator partners, with the integration providing access to over 300,000 race events per year.
The horseracing solution also provides real-time feeds and embedded video to enhance the betting experience.
This partnership forms part of Sportingtech’s strategy to expand its product suite and offer partners a comprehensive range of content.
“The integration of BetMakers’ horse racing solution is a significant step forward for Sportingtech as we continue to diversify and enhance our already robust platform’s offering,” said Tommy Molloy, chief product officer at Sportingtech.
“Horseracing is a globally popular sport, generating over $115 billion in revenue each year, and we are excited to provide our partners with access to this dynamic vertical. This partnership underscores our commitment to delivering the best-in-class solutions that meet the evolving needs of our clients and their players.”
Joey Carroll, director of business development and partnerships, commented: “BetMakers is delighted to work with Sportingtech to offer betting on racing from around the globe through their award-winning platform.
“Our highly flexible embedded solution will deliver fixed odds and tote betting on racing, powered by BetMakers’ best-in-class wagering engines, expert-managed trading services, unmatched global pool commingling capabilities and enhanced tools for user engagement including our new racing form and content services from Racelab.
“We look forward to working closely with Sportingtech to advance the race betting experience they offer through their platforms.”
Shares in BetMakers Technology Group Ltd. (ASX:BET) gained 3.41 per cent to close at AU$0.091 per share in Sydney Friday.