Sportsbook technology provider Kambi Group has launched a new third-party supplier ecosystem for partners to offer a range of bettor engagement tools and services.

Launching initially with Sportradar-owned VAIX as well as Epoxy.ai and OtherLevels, Kambi Engage offers streamlined access to a curated selection of third-party engagement providers, complementing the range of engagement features already available on the Kambi platform.

“We are pleased to launch Kambi Engage with an initial group of extremely exciting suppliers,” said Kambi managing director Erik Lögdberg. “Engage was created to address the ever-increasing demand of our partners to further customise, differentiate and enhance their sportsbook.

“By providing an easy and scalable way for our partners to access market-leading third-party bettor engagement solutions, we are doubling-down on our commitment to open up the Kambi sportsbook and offer unmatched flexibility and speed to market.”

OtherLevels CEO Brendan O’Kane commented: “We are thrilled to be selected as a launch partner for Kambi Engage. Allowing Kambi operators to deliver personalised live sport offers and recommendations, before and during matches, via their existing CRM platform, is a game changer.

“Using an operator’s owned media, rather than paid media, drives down the cost of re-activation and expands operating margins. We are excited to work closely with Kambi to maximise the Kambi sportsbook experience.”

VAIX CEO and co-founder Andreas Hartmann said: “Working with Kambi already since 2017, we are excited to formalise this fruitful cooperation and join the Kambi Engage ecosystem. A number of Kambi sportsbooks are already seeing the benefits of using the Vaix Sports Personalisation AI for their users, and we look forward to bringing that to more partners through Kambi Engage.”

Epoxy.ai president Jason Angelides said he was extremely honoured to be a key part of the inaugural group of partners to the Kambi Engage ecosystem. “We share a common vision of creating and enabling the next generation of gaming services and technologies and we look forward to continuing to pave new ground together.”

Shares in Kambi Group plc (STO:KAMBI) were trading 1.03 per cent lower at SEK144.50 per share in Stockholm Wednesday morning.