Betsson Group’s flagship Betsson brand in now live in the Italian market, further expanding its global footprint.
Betsson.it offer players a comprehensive sports betting portfolio alongside a wide range of tables games, slots and live casino games.
The flagship Betsson brand will operate in Italy alongside the Group’s existing StarCasinò brand, which has served the market for over a decade.
“Italy has grown significantly in importance for Betsson, and we believe this is an opportune moment to introduce our flagship brand, Betsson, to the market,” said Ronni Hartvig, chief commercial officer of Betsson Group.
“By consolidating our operations under the unified Betsson brand, we aim to harness the power of scalability. And together with our extensive experience in the region, we aim to position the brand as a leading sports betting operator in the market.”
Shares in Betsson AB (STO:BETS-B) were trading 0.79 per cent lower at SEK100.20 per share in Stockholm Friday morning.