Sportradar has entered into a deal to enhance fan and bettor engagement with the UTR Pro Tennis Tour (PTT), the top tennis tour for rising professionals.
The long-term partnership with UTR Sports begins in January 2025, with Sportradar receiving exclusive rights to official PTT data and audiovisual (AV) streaming content for betting purposes.
Sportradar will capture deep data from more than 20,000 PTT matches per year, applying its artificial intelligence and computer vision technologies to create new analyses and insights in each match, generating richer storytelling and expanded in-play betting opportunities.
In addition, UTR will incorporate Sportradar’s Universal Fraud Detection System across all PTT matches to safeguard against betting-related match-fixing and corruption.
“We are excited to partner with the great team at Sportradar,” said UTR Sports chairman and CEO Mark Leschly. “The success of the UTR Pro Tennis Tour has exceeded expectations, and the continued growth looks brighter than ever, with a significant expansion of the tour coming in 2025.
“We are happy to be able to elevate and expand visibility of the tour with Sportradar and continue to provide the broadened pathway these players need to meet their goal of playing professional tennis.”
Sportradar executive vice president of rights and strategic projects Moritz Gloeckler said: “We are thrilled to partner with UTR given that tennis boasts one of the largest and dedicated global fan bases and is among the most widely bet on sports worldwide.
“As we do with all our partnerships, we have selectively added UTR to our portfolio of rights that we believe will provide Sportradar with enhanced commercialization upside and opportunities for further growth.”
Played in 28 countries around the world, the PTT has completed close to 700 tournaments since 2021 and has regularly seen past and current players compete at the Grand Slam level.
Shares in Sportradar Group AG (NYSE:SRAD) gained 1.73 per cent to close at $9.42 per share in New York Monday.