International Game Technology (IGT) has launched its PlaySports Trading Advisory Services in Michigan through a new agreement with Lac Vieux Desert Northern Waters Casino & Resort in Watersmeet.
This is the second agreement that IGT has penned with Northern Waters Casino, having provided the operator’s sportsbook with platform and self-service betting technology since 2021.
“The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services,” said IGT president of sports betting Joe Asher. “In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximise the returns of their sports betting offerings while enhancing player loyalty and engagement.”
John McGeshick, general manager at Lac Vieux Desert Northern Waters Casino & Resort, added: “IGT PlaySports is Northern Waters’s ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers.
“IGT PlaySports’ comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience.”
As part of the new agreement, Northern Waters also plans to deploy IGT’s PeakBarTop cabinets with Total Gaming software, allowing players to play games such as video poker, slots and keno and place sports from a single device and single gaming wallet.
Michigan’s online sports betting wagers rose by 18 per cent to $480.4 million in March, with Northern Waters-owner Lac Vieux Desert Band of Lake Superior Chippewa Indians contributing $1.4 million.
Shares in International Game Technology plc (NYSE:IGT) gained 0.40 per cent to close at $20.32 per share in New York Monday.