First Sportsbook has partnered with Salsa Technology to integrate its services into the Salsa Omni Player Account Management (PAM) system.
The partnership will have an initial focus on the Peruvian market but is valid across the whole of Latin American.
“By adding First Sportsbook into our Salsa Omni we can service our partners, for a competitive cost, a package that includes data and risk analysis, as well as numerous tools for player promotion and retention to help operators make the most of the awesome opportunities here,” said Eliane Nunes, Salsa Technology head of marketing and sales.
Tom Light, First Sportsbook CEO, added: “Working with Salsa Technology gives us the ideal partner to bring our high-performance ‘Plug and Play’ solution to the region and give operators a chance to grow in this dynamic space.
“Our 180-strong trading team, fully managed platform and tech paired with Salsa’s localised experience will enable us to reshape the sports betting landscape.”
The partnership with Salsa Technology is the first deal penned by First Sportsbook since it announced its arrival as a new sports betting solution provider last week.