IMG Arena has partnered with Cricket South Africa to serve as the governing body’s exclusive data supplier and live streaming partner for betting.
Working with data and analytics provider CricViz, IMG Arena will collect detailed data on CSA’s domestic and international matches spanning a wide range of competitions, from bilateral series to domestic leagues.
Data for international games will be gathered across all formats for both the men’s and women’s teams.
Data will be gathered for domestic matches in the men’s 4-day, 50-over, and T20 formats, as well as the women’s 50-over and T20 formats.
This data will be available for distribution by IMG to more than 460 regulated sportsbook operators across the world, alongside live streams of CSA games.
“IMG ARENA is serving fans and sportsbook operators across a wide breadth of sports and markets around the world,” said Mark Wrigley, VP and head of rights for IMG Arena.
“Alongside CricViz, we’re excited to partner with Cricket South Africa to bring fans the ultimate sportsbook experience incorporating reliable, informed data and live streaming.”
Pholetsi Moseki, CEO of Cricket South Africa, said: “Our partnership with IMG ARENA is poised to revolutionise the way detailed data is collected, both live and in-venue.
“This collaborative endeavour will introduce South African cricket to a fresh betting audience, and we are extremely excited about this opportunity. We are collectively shaping the future of sports data collection and broadcasting, setting new standards of excellence in the industry.”
Shares in IMG Arena parent Endeavor Group Holdings Inc. (NYSE:EDR) closed 1.17 per cent lower at $27.05 per share in New York Wednesday, less than 3 per cent off their 52-week high of $27.62 per share set on 15 July.