DraftKings is entering Wisconsin’s tribal sports betting market in partnership with the Lac du Flambeau Band of Lake Superior Chippewa Indians.
The agreement allows the Boston-headquartered operator to begin retail operations at the Lake of the Torches Resort Casino from August 28.
The new DraftKings Sportsbook hosts six kiosks and one over-the-counter betting window and is located across from the casino’s sports bar.
“Lake of the Torches is excited to add retail sports betting to our property as a new gaming amenity for our valued guests to enjoy,” said Bill Guelcher, CEO of the Lake of the Torches Resort Casino.
“Our goal is to implement sports betting operations with a strong brand recognition and extremely high quality product performance, and we’re honored to collaborate with DraftKings as an industry leader.”
Michael Kibort, VP of retail sportsbooks at DraftKings, commented: “DraftKings has established a great relationship with the Lac du Flambeau Band of Lake Superior Chippewa Indians and we can’t wait to bring the DraftKings Sportsbook brand to Wisconsin.
“Providing a best-in-class customer experience has always been a top priority for our company and the opportunity to deliver that experience to customers in yet another state is a proud moment for DraftKings.”
Shares in DraftKings Inc. (NASDAQ:DKNG) closed 3.52 per cent lower at $35.09 per share in New York Monday.