Huddle has agreed a deal to provide its fully automated odds solution to Romania-headquartered betting and gaming operator Superbet.
The partnership will allow Superbet to offer a wide range of betting markets on sports from the United States, as well as international basketball markets.
Superbet will integrate all market types from Huddle, including same-game parlays, player props and micro-markets.
“We are thrilled to announce this partnership with Superbet,” said Huddle chief executive Francesco Borgosano. “By integrating our advanced technology into Superbet’s platform, we are enabling them to offer a truly comprehensive betting portfolio, featuring a full slate of US sports and international basketball markets.
“This collaboration represents a significant step forward in our mission to provide operators with the most innovative and effective betting solutions available.”
Ivan Gojic, head of trading product at Superbet, added: “Our partnership with Huddle is in line with Superbet’s vision for customer-obsession, allowing us to enhance the depth of our player experience, opening new opportunities for user engagement focused on US sports and international basketball competitions.
“As sports are becoming more and more a global social phenomenon, we witness US sports garnering a strong fan base across other geographies like Europe or Latin America. This is what makes our collaboration so important, as Huddle’s tech solutions will increase the complexity and variety of our betting portfolio.”