OpenBet has been selected to power a new sports betting and gaming offering in Brazil for leading media and retail conglomerate Grupo Silvio Santos (GSS).
“Grupo Silvio Santos is an iconic group in Brazil’s entertainment sector, and we are truly honored to have been chosen to power its sports betting and gaming brand,” said OpenBet CEO Jordan Levin. “Considering the esteemed heritage of both OpenBet and GSS, together we are in a solid position to deliver an engaging and responsible betting experience that will make waves across Brazil’s regulated market.
“OpenBet sets the highest standards in delivering compliant betting operations, which is attracting major interest from Brazil’s leading entertainment organizations as shown with this latest agreement.”
Alongside its sportsbook offering, OpenBet will enable TQJ to deliver a comprehensive iGaming platform through the OpenBet PAM platform, providing a unified platform for managing promotions across both sports and casino verticals.
TQJ’s new offering will also include responsible gaming and anti-money laundering (AML) technology, powered by Neccton, to ensure it maintains the highest standards of player protection.
“We’re excited to work alongside OpenBet, a global leader that sets the industry standard for delivering trustworthy and compliant betting operations,” said GSS chief innovation officer Leonardo Sampaio. “For TQJ, it is imperative we offer superior betting experiences that are underpinned by robust compliance procedures.
“OpenBet’s end-to-end ecosystem and overall company values provide us with peace of mind that we are working alongside the best company to launch us into the regulated sports betting and gaming market.”
José Roberto Maciel, chief executive of GSS, added: “Considering OpenBet’s heritage of working alongside iconic media entertainment brands and state-owned organizations, TQJ is firmly positioned to lead the way in Brazil by offering responsible gaming, beyond what is required by legislation, and new product experiences that will capture the imagination of players.”
Founded by Brazilian billionaire Silvio Santos, Sao Paolo-headquartered GSS is one of the largest Brazilian conglomerates in media (SBT), retail (Jequiti), tourism (Hotel Jequitimar), real estate (SISAN) and redeemable bonds (Lideranca Capitalizacao).
SBT’s entertainment brands include game shows such as Show do Milhao, Gol Show, and Passa ou Repassa, reaching more than 113 million Brazilians every month across more than 100 broadcasters.