Flutter Entertainment-owned FanDuel has secured the exclusive naming rights to Diamond Sports Group’s regional sports networks (RSNs) across the United States.
The new long-term commercial partnership sees the FanDuel Sports Network replace Bally Sports across Diamond’s 16 RSNs and digital offerings, including the direct to consumer (DTC) product.
This includes linear and digital media placement and integration opportunities across all live NBA, NHL and MLB games, as well as a shared commitment to explore a unified DTC app experience with the ability to syndicate FanDuel TV programming across FanDuel Sports Network.
FanDuel will also have reseller designation for Diamond’s DTC product, alongside other economic and equity elements.
“Collaborating with FanDuel provides a tremendous pathway for Diamond to elevate the fan experience and deepen the incremental value we provide for our team, league and distribution partners,” said Diamond CEO David Preschlack. “This partnership reinforces opportunities to further strengthen the close connection our RSNs have with local fans, including enhancing our DTC offering for a growing digital audience.
“In the meantime, having finalized agreements with the NBA, NHL and our key distributors, we remain focused on moving our business forward and driving value for our team partners and our stakeholders.”
Mike Raffensperger, president of sports at FanDuel, added: “Partnering with Diamond provides us an opportunity to put the FanDuel brand at the intersection of the nation’s largest group of regional sports networks.
“A large cohort of FanDuel customers are devoted RSN viewers and this agreement allows us to further cement the FanDuel brand with sports fans and provides a unique vehicle to reward our users.”