Kambi Group has signed a multi-year deal to provide its turnkey sportsbook solution to VIP Play-owned operator ZenSports.
ZenSports will upgrade its mobile sportsbook and initially deploy Kambi’s solution in Tennessee, where it has been live since June 2023, with plans to further expand its presence in additional markets across the United States.
“We are excited to welcome VIP Play to the Kambi network as they adopt our trusted turnkey sportsbook solution,” said Kambi Group CEO Werner Becher. “They have ambitious growth goals, and we look forward to supporting these efforts with Kambi’s market-leading sportsbook technology and services.
“This collaboration exemplifies our commitment to empowering operators focused on creating innovative, customer-centred experiences.”
Bruce Cassidy, CEO and chairman of VIP Play, commented: “This partnership with Kambi is a pivotal step for VIP Play, Inc. as we work towards establishing a premier sportsbook presence in the US.
“Kambi’s market-leading technology and our internal ability to build proprietary technology on top of the Kambi platform, will enable us to deliver a first-class, interactive sports betting experience and a mutually beneficial partnership for years to come.”
ZenSports is one of 12 licensed online sportsbook operators in Tennessee, with the total market generating gross wagers of $524.7 million in September.
Shares in Kambi Group plc. (STO:KAMBI) was trading 2.13 per cent lower at SEK114.90 per share in Stockholm Thursday.