EveryMatrix has signed its largest turnkey platform partnership in Africa with East African operator MBet.
MBet will utilise EveryMatrix’s turnkey solution in the Democratic Republic of Congo and Tanzania.
The operator will also gain access to a suite of player-focused localised products, including an in-house lightweight front end, USSD betting, SMS functionality, DIY manual event creation tools, and a dynamic bet slip engine.
The sportsbook platform will be supplemented by EveryMatrix’s turnkey products, including CasinoEngine, BonusEngine, and GamMatrix.
“This tier-1 African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region,” said EveryMatrix CEO and co-founder Ebbe Groes.
“Africa presents a unique set of scalability challenges for platform providers but, with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailor made for the transformative capabilities of the EveryMatrix technology.
“I’m particularly pleased to see this deal follow our acquisition of FSB Technology. FSB has developed a strong client base across the African continent and the experience and product readiness from FSB was instrumental in EveryMatrix winning this landmark deal.”
Javier Diaz, CEO of MBet, commented: “We are immensely proud of everything MBet has achieved in the last decade. Securing leading positions in Tanzania and the DRC has demonstrated the growth journey we’ve been on.
“What has become clear in the last 18 months is that to take us to the next level in our operations we need to be aligned with a leading third-party technology provider. After a thorough search, we are confident that we have selected the right partner in EveryMatrix.”