Playtech and the University of Nevada, Las Vegas (UNLV) have agreed a multi-year partnership focused on using technology to create a more sustainable gambling environment.
Playtech will work closely with UNLV’s International Gaming Institute to identify ways in which artificial intelligence and machine learning can be used to promote and support safer gambling.
“We are delighted to collaborate with the prestigious UNLV International Gaming Institute. Their expertise in the gambling and technology sector helps continue to generate powerful insights that benefit all stakeholders in advancing player protection,” said Jonathan Doubilet, vice president of US business operations at Playtech.
“Supporting their cutting-edge research, to lead the way in developing innovative solutions to enhance player protection and promote safer gambling behaviours is a priority for us.”
Kasra Ghaharian, director of research at the UNLV International Gaming Institute, added: “We are thrilled to collaborate with Playtech in advancing our responsible gambling research. Their expertise in artificial intelligence and machine learning is crucial in promoting safer gambling behaviours amongst players all around the world.
“Playtech’s dedication to reducing gambling-related harm, aligns with our own goals of employing the most advanced methodologies to understand, predict, and prevent potential gambling harm. As responsible gambling becomes increasingly important in the US and around the world, our collaboration with Playtech is more vital than ever.”
Shares in Playtech plc. (LSE:PTEC) were trading 0.94 per cent lower at 738.00 pence per share in London Wednesday morning.