Sports data technology provider Sportradar has extended its long-term partnership with Major League Baseball (MLB) until 2032.
Under the new terms, Sportradar will distribute MLB’s official ultra-low latency data and media content, including Statcast Data and AV content, to its global client base.
Sportradar will also continue to provide integrity services, including its Universal Fraud Detection System, to monitor global betting activity and support the MLB’s investigative and educational efforts.
The pair will also collaborate on creating AI-driven products powered by player-tracking data, which aims to create immersive, hyper-personalised fan experiences.
“We are thrilled to continue our long-standing partnership with MLB, and this agreement represents a new, exciting chapter in our journey together,” said Sportradar CEO Carsten Koerl.
“Our collaboration is not only about leveraging cutting-edge technology and content but also working together to create innovative products that enhance fan engagement and bring fans closer to the game.
“By combining our strengths, we can unlock new opportunities and reach more sports fans around the globe to shape the future of sports entertainment. This deal, which is immediately accretive to our business, will drive value for our shareholders as we continue to expand margins and generate strong cash flow.”
Kenny Gersh, VP of media & business development at the MLB, commented: “Sportradar has been a great partner to MLB, particularly helping us navigate the legalisation and continued evolution of the global sports betting landscape.
“Over the course of our partnership, Sportradar has consistently developed great products utilizing MLB’s best-in-class data. MLB is delighted to continue innovating with Sportradar to create engaging products andservices for MLB fans globally.”
Shares in Sportradar Group AG (NASDAQ:SRAD) gained 1.17 per cent to close at $21.67 per share in New York Friday.