Playtech has taken its mobile sports betting till solution live with Rank Group’s Grosvenor Casinos brand.

The solution has initially gone live in the United Kingdom, with a rollout to additional markets and licensees slated for the new future.

The mobile till solution allows Grosvenor Casinos to expand its sportsbook offering by enabling bet placement from anywhere within a venue, with the solution specifically designed for larger venues such as casinos, sporting events, gambling arcades and larger retail betting shops.

“We are thrilled to introduce Playtech sports mobile till, a product that enhances the experience for players and operators alike. The launch of Playtech sports mobile till is a significant milestone in our strategy, and we are excited to see it live within Grosvenor Casinos at their Luton casino, in the UK,” said Yori Arami, VP of sports commercial at Playtech.

“Grosvenor Casinos is the largest casino operator in the UK and one of the most technically innovative in the world and we believe this will significantly transform the in-venue retail sportsbook experience for their players.”

Patrick Moir, head of sports at Grosvenor Casinos, added: “As long-standing partners of Playtech, we are excited to bring the sports mobile till to our venues in the UK. This innovative solution has significantly enhanced the betting experience for our customers, providing them with unparalleled flexibility and convenience.”

Shares in Playtech plc. (LSE:PTEC) were trading 0.69 per cent lower at 722.00 pence per share in London Friday morning, while shares in Rank Group plc. (LSE:RNK) were up 2.84 per cent at 86.80 pence per share.