BVGroup is evolving its business model beyond white-label solutions, with Rhino Entertainment the first partner to leverage its new Software-as-a-Service (SaaS) model.
The collaboration will see Rhino expand into the sportsbook vertical via BVGroup’s proprietary technology to launch Puntit, a new sportsbook and casino brand aimed at global markets.
BVGroup owns and operates brands such as BetVictor Casino, Betano UK, Parimatch UK, Heart Bingo, and talkSPORT BET, with the new SaaS framework allowing third-party operators to run their brands on BVGroup’s platform while maintaining full operational control.
“This partnership with Rhino Entertainment Group is a major step in our journey to becoming a leading sportsbook and online casino platform provider,” said BVGroup director of B2B, Max Konrad.
“Our proprietary sportsbook technology, combined with Rhino’s proven player acquisition expertise, creates the perfect synergy to launch our first SaaS client in 2025. We are excited to support Rhino in their expansion and to showcase the scalability of our platform.”
Rhino Entertainment CEO Ross Parkhill added: “We are thrilled to partner with BVGroup to launch Puntit. Their technology and sportsbook expertise perfectly complement our strengths in customer acquisition and market expansion.
“This collaboration allows us to bring a best-in-class sportsbook and casino experience to new audiences globally while maintaining full control of our operations. We look forward to a successful launch and a long-term partnership.”