Playtech has agreed a new partnership with MSC Cruises to provide sports betting to cruise ship guests in international waters.
The agreement initially covers sports betting on eight ships docked in territories around the world, spanning 284 cruises in 2025.
Following a trial period, MSC Cruises plans to offer retail sports betting across its entire fleet of 24 ships.
“We’re very proud to be able to deliver the excitement and engagement of sports gaming to our guests through our partnership with Playtech,” said Mara Friso, head of casino at MSC Cruises. “Our fleet of modern cruise ships will provide our customers a wide array of immersive digital content as a complement to our state-of-the-art cruise casinos.”
Yori Arami, Playtech’s vice president of sports commercial, added: “Our long standing Playtech Neon customer MSC Cruises is the perfect partner for Playtech Sports, extending our sports betting experience to its guests worldwide. This is another great opportunity for us to further expand Playtech’s global footprint in the cruise leisure industry.”
Playtech has supplied its Neon casino management system to MSC Cruises since 2014.
Shares in Playtech plc (LSE:PTEC) were trading 0.92 per cent higher at 327.50 pence per share in London Tuesday morning.