London-headquartered betting solutions provider Amelco has debuted its upgraded end-to-end horse racing product.
The upgraded product offers a modular, API-first platform that includes customisable front ends and back-office tools for operators, as well as dynamic odds, global racing content, integrated live video streaming and real-time racing data.
“Racing remains one of the few truly global, around-the-clock betting opportunities, offering events from tracks in the UK, Ireland, US, Australia, South Africa and beyond,” said Amelco head of horse racing Matt Parr. “It’s a foundational product for any sportsbook that wants to provide continuous engagement. Amelco’s new product ensures our partners can meet this demand and consistently deliver the best possible experience.
“Our platform equips operators with always-on racing coverage, coupled with dynamic odds, live streams and best-in-class content. Racing is a fundamental component of any successful sportsbook, and we are proud to introduce a world-class solution that brings horse racing to a whole new level.”