BetMakers Technology Group has signed a partnership with Total Performance Data (TPD) to deliver dynamic horse racing odds to operators.
The partnership gives BetMakers’ clients access to TPD’s real-time odds, including in-run coverage of premier racetracks in the United Kingdom and United States, as well as Victorian metropolitan racing in Australia.
TPD’s data will also be made available via BetMakers’ Core API and managed trading services.
“Adding more quality racing product such as this partnership with TPD to the BetMakers network is a win for the industry and our global customer base,” said Joey Carroll, director of business development and partnerships at BetMakers.
“We’re proud to deliver new, engaging ways for customers to interact with racing, and this collaboration enables our partners to offer a cutting-edge in-run product that meets the evolving expectations of today’s punters.”
Will Duff Gordon, CEO at Total Performance Data, added: “We’re delighted to be working with BetMakers to bring our in-running odds to a wider audience.
“TPD’s mission is to make racing more engaging through live data, and this collaboration enables operators around the world to offer a faster, more interactive betting experience that mirrors what today’s sports fans expect.”
Shares in BetMakers Technology Group (ASX:BET) gained 4.55 per cent to close at AU$0.12 per share in Sydney Wednesday.