Todos Querem Jogar (TQJ) has launched its betting brand Bet do Milhão in Brazil utilising OpenBet’s full technology stack.
TQJ is an investee company backed by Grupo Silvio Santos (GSS) and is the operating entity behind the new betting brand.
The technology stack includes OpenBet’s sportsbook and casino technology, player account management system and bet builder product.
OpenBet is also providing managed trading services to the operator, covering over 300,000 in-play betting events each year.
“Launching Bet do Milhão with OpenBet’s full technology stack gives us the confidence and ability to lead in Brazil,” said TQJ chief operating officer Leonardo Gadelha Sampaio.
“This is more than a product launch, it’s a statement of intent. With OpenBet’s support, we’re delivering a safe, exciting and fully compliant betting experience that reflects the values of Grupo Silvio Santos and the expectations of Brazilian players.”
Jordan Levin, CEO of OpenBet, said: “Brazil is a hugely exciting and complex betting and gaming landscape, and we’re proud to be powering TQJ’s entry into this dynamic market with Bet do Milhão.
“Grupo Silvio Santos is a cultural institution for Brazilians, and this partnership reflects our shared commitment to trust, innovation, and regulatory excellence. From sportsbook and PAM to BetBuilder and player protection, we’re not just launching a brand, we’re raising the bar for the entire region.”