Genius Sports has secured the exclusive official betting data rights for 18 member leagues within the European Leagues Association.
The 18 leagues cover over 8,000 matches across 46 professional football competitions in Europe, including both men’s and women’s competitions, with the official betting data to be distributed across the supplier’s network of regulated sportsbooks around the globe.
The European Leagues join Genius Sports’ top-tier content portfolio that includes the English Premier League and French Ligue 1.
“As part of the continued evolution of the European Leagues, we are proud to have once again supported our members in their future business and commercial development,” said Alberto Colombo, general secretary of the European Leagues. “This landmark deal with Genius Sports reflects both the evolution of the sports data market but also the way technology will play an increasingly intertwined role in the way commercial deals come to fruition.”
As part of the multi-year partnership, Genius Sports will also deploy its GeniusIQ platform across European football, with the AI-powered system underpinning a suite of innovations across tracking, officiating, team performance and fan engagement.
Already used across the Premier League, Belgian Pro League and Danish Superliga, GeniusIQ enables leagues and teams to deepen fan engagement, improve officiating accuracy, and unlock performance insights.
Genius Sports chief partnerships officer Steven Burton added: “This expanded partnership with the European Leagues significantly enhances the breadth and depth of official, premium data available to our sportsbook partners. More importantly, it reflects a fundamental shift in the rights model, where technology investment resets traditional frameworks and creates a longer runway for future sales and revenue opportunities.
“By delivering the next-generation, AI-powered solutions that leagues want and need, we’re deepening alignment, strengthening our competitive moat, and accelerating the next wave of technological innovation across European football.”
European Leagues’ members included in the agreement:
Belgian Pro League
Ligová Fotbalová Asociace
Danish League
Dutch Eredivisie
Dutch Keuken Kampioen Divisie
Finnish Veikkausliiga
Deutscher Fußball Bund (on behalf of 3. Liga and Google Pixel Frauen-Bundesliga)
Greek Super League
Israeli Professional Football League
Kazakhstan Football League
Latvian Virslīga
Norwegian Professional Football League
Liga Portugal
Romanian Professional Football League
Serbian Super Liga
Slovak Niké Liga
Föreningen Svensk Elitfotboll
Swiss Football League
Shares in Genius Sports Ltd (NYSE:GENI) closed 3.82 per cent higher at $11.68 per share in New York Friday following the announcement, and gained a further $1.46 per cent in pre-market to $11.85.