Sportradar is rolling out new solutions with long-term partner Bundesliga International to enhance the viewing and betting experience in the new season.
Sportradar has launched a suite of new digital experiences for the new Bundesliga season, utilising 3.6 million data points each game to create the next-generation of engagement solutions.
The new suite includes live player markets which use AI in real-time to create approximately 240 additional betting opportunities per match, as well as Sportradar’s 4Sight streaming solution, which allows operators to incorporate AI-driven animated overlays and actionable insights into a live stream to enhance the viewing experience.
There will also be an enhanced live match tracker to increase fan engagement and provide more in-play betting opportunities within the betting app.
“We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular football leagues in the world,” said Sportradar SVP of fan engagement Patrick Mostboeck.
“Over the course of our nearly twenty-year relationship, we’ve worked together to develop some of the most innovative and engaging football solutions for fans across the globe. And we continue to work together to power new ways to engage audiences and deliver unmatched value to the global football ecosystem.”
Peer Naubert, CEO of Bundesliga International, commented: “The Bundesliga is always looking to innovate and, working with Sportradar, we lead the way when it comes to enhancing our media product for the betting and gaming industry.
“This long-term relationship lays the foundation for creating new ideas and staying ahead of the curve, and we’re excited to see the fruits of that labour come to life with this latest launch.”
Shares in Sportradar Group AG (NASDAQ:SRAD) closed 2.97 per cent lower at $30.35 per share in New York Tuesday.