Finland’s state-owned gaming operator Veikkaus aims to double its esports betting revenue within a year through a new partnership with Oddin.gg.
The partnership will see Oddin’s technology and data power the operator’s growing esports offering with a strong focus on Counter-Strike 2.
Veikkaus has set an ambitious goal for its esports portfolio, aiming to double related revenue within the next year by focusing on content, infrastructure and engagement formats.
“Esports have been an important part of Veikkaus’ portfolio for several years, but in recent years it has been challenging to deliver a truly competitive offering and experience,” said Andreas Reimblad, vice president of sports betting at Veikkaus.
“What we value most in Oddin.gg is their drive to continuously improve the product and customer experience, while already being in a leading position. Together, we can take esports betting at Veikkaus to the next level, and we are extremely excited to work together with Oddin.gg.”
Marek Suchar, co-founder and managing director at Oddin.gg, added: “What makes this partnership exciting is the mindset Veikkaus brings. They’re serious about growing their esports offering and are already thinking beyond the basics, looking at things like local tournament data, new formats, and long-term product development.
“It’s the kind of collaboration where we can create something genuinely impactful, not just deliver and walk away.”