FDJ United is enhancing its proprietary sportsbook offering through an expanded Odds Feed+ agreement with Kambi Group.
The multi-year deal sees FDJ’s Online Betting & Gaming division, which includes Kindred Group, gain access to Kambi’s extensive library of pre-match and live sports odds.
The agreement builds upon an existing Odds Feed+ partnership, signed in February, for the provision of Kambi’s esports odds.
“We are delighted to agree this partnership with FDJ United as we continue to expand the list of operators leveraging parts of our Odds Feed+ product,” said Kambi CEO Werner Becher. “As the sports betting landscape becomes ever more competitive and complex, the need for a flexible, high-quality, trusted odds feed has never been greater.
“Given our vast experience in sports trading, along with our large global liquidity, we believe our Odds Feed+ solution will become the go-to odds feed for visionary operators, such as FDJ United.”
Kambi will continue to supply FDJ United with its turnkey sportsbook in markets which have yet to transition to its proprietary sportsbook.
FDJ United chief online betting & gaming officer Nils Andén commented: “Partnering with Kambi and expanding our Odds Feed+ agreement into selected sports is an important milestone as we continue the migration to our in-house sportsbook platform. Odds Feed+ gives us the quality, flexibility and control we need to tailor our sportsbook, while benefiting from the reliability and expertise of a true industry leader like Kambi.”
Shares in Kambi Group plc (STO:KAMBI) gained 4.35 per cent on the news to SEK120.00 per share in Stockholm Wednesday morning, while shares in FDJ United (EPA:FDJU) were trading unchanged at €23.26 per share in Paris.