BetMakers has agreed a multi-year deal to power Stake’s expansion into horse racing betting through its RaceOdds+ product.
The three-year agreement includes a two-year extension option and will see BetMakers deliver its global horse racing solution to the operator.
Stake will gain access to BetMakers’ full pricing and trading capability, global racing content, the BetStream racing vision player, and the Racelab suite of products.
In addition, BetMakers’ proprietary Global Tote Hub will enable Stake.com customers to access global tote pools across a wide range of bet types.
“We are thrilled to partner with a brand as dynamic as Stake.com,” said BetMakers CEO Jake Henson. “They are one of the fastest-growing wagering platforms globally, with a reputation for speed and innovation. Securing this agreement is a strong validation of the depth and quality of our RaceOdds+ product and the broader BetMakers global racing strategy.
“We are excited and confident that providing Stake.com with our full suite of racing technologies, including pricing and trading, rightsholder content, global tote access, streaming and the Racelab portfolio, will enable them to deliver a world-class racing experience to their modern customer base. We look forward to a successful partnership and to supporting Stake.com’s growth and ambitions in the racing space.”
Stake director Jarrod Febbraio added: “It is an exciting time for us to be partnering with BetMakers. Their innovative Racelab product, is a game-changer for our customers. The opportunity to offer tote pools through the Global Tote Hub is a terrific way to support the sustainability of horse racing, which is something that is important to us.
“We are confident that this partnership will allow us to deliver a superior racing experience and we look forward to working closely with the BetMakers team.”
Commercial terms include a combination of fixed and variable revenue, with the go-live expected in the second half of the company’s 2026 financial year.
Shares in BetMakers Technology Group Ltd (ASX:BET) closed 5.71 per cent higher at A$0.19 per share in Sydney earlier Thursday.