Delasport has unveiled its latest innovation, Betiator, a new crash-style game designed exclusively for sportsbooks.
The company said that Betiator merges the raw drama of live sports with the tension of crash mechanics, where every second matters and every moment builds suspense.
Inspired by the explosive popularity of crash games in casino, Betiator sees players follow real in-play action through a highly visual interface – choosing when to jump in and when to cash out – before the moment hits.
“Betiator is not an add-on, and it’s not another market,” said Oren Cohen Shwartz, CEO of Delasport. “It’s a revolutionary new sports product. We’ve taken the tension people love in crash games and fused it with the emotional peaks of live sports. This is the next evolution of gambling in general and of in-play betting in particular.”
Delasport believes that Betiator can unlock higher engagement, longer sessions, increased bet frequency, and new cross-sell opportunities for sportsbook operators, while attracting audiences that traditional sportsbooks struggle to convert, in particular bingo, casino-first and younger, mobile-native players.
Delasport will showcase its new Betiator at ICE Barcelona this week at stand 5P20.