Sportradar has expanded its long-standing partnership with Super Technologies, including a new agreement to support the operator’s expansion in Brazil.
The agreement is part of Super’s global growth strategy, which has also seen the company expand its partnership with Bragg Gaming Group.
Through its flagship commercial brand Superbet, Super gains access to a wide array of products from Sportradar’s betting portfolio in return for committed annual spend.
Sportradar said that this client-centric approach provides Super with the flexibility to adjust products in order to meet continually evolving business needs.
The agreement also supports Super’s expansion in Brazil, leveraging Sportradar’s iGaming and engagement solutions to deliver personalised content and scale its offering.
“We are strengthening a strategic relationship that has contributed to our consolidated growth across European and Latin American markets,” said Super Technologies director of sports partnerships Luke Saunders. “In our constant drive to ensure the best entertainment experience for our customers, Sportradar has proved to be a reliable and resourceful partner.”
Sportradar chief commercial officer Eduard Blonk commented: “For more than a decade Sportradar has partnered with Super Technologies, aligning our support with the needs of their business. Through this wide ranging and far-reaching agreement, Sportradar is providing the products and services needed by Super Technologies to achieve long-term success.”
Shares in Sportradar Group AG (NASDAQ:SRAD) closed 0.81 per cent lower at $18.26 per share in New York Friday.