EveryMatrix has secured another landmark turnkey platform deal in Denmark, this time with Merkur Group-owned retail and online betting operator Cashpoint.
The omnichannel agreement will see EveryMatrix’s technology power Cashpoint’s 1,000+ sports betting terminals at more than 230 shops nationwide.
EveryMatrix will also deliver its online sportsbook platform and power the launch an online casino in the second half of 2026.
The deal marks the second significant turnkey agreement in Denmark this year following a deal with Danske Spil to power its casino and bingo offerings.
Cashpoint will be rebranded to Merkur Bets once platform migration from an in-house solution is completed, in time for the new football season.
“The Cashpoint and Merkur brands are some of the most instantly recognisable brands not only in Denmark, but across Europe,” said EveryMatrix group co-CEO and co-founder Ebbe Groes, who was recognised in the Gaming Intelligence Hot 50 of 2026. “To partner with the team to deliver a project of this magnitude is both a privilege and yet another sign that more and more tier-1 operators and lotteries are turning to and placing their trust in EveryMatrix technology.”
Mathias Dahms, managing director of sportsbetting at Merkur Group, said: “This year, Merkur Bets will take another big step forward and take its already successful business in Denmark to a new level by switching to EveryMatrix technology and rebranding to Merkur Bets. In EveryMatrix, we have found the ideal partner to provide us with a powerful technological foundation for our continued growth.”