Genius Sports has expanded its official data partnership with Svensk Elitfotboll (SEF), the governing body for Sweden’s top two football divisions.
Through its exclusive partnership with the European Leagues, Genius Sports holds the rights to capture and commercialise official data from the Allsvenskan and Superettan competitions with licensed sportsbooks globally.
Through this expanded partnership with the SEF, Genius Sports will now also gain access to low-latency video content.
The 2026 Allsvenskan season kicks off on Saturday 4 April and runs till November, providing sportsbooks with valuable content throughout the summer alongside the upcoming World Cup.
“Our partnership with Swedish football is an important addition to our premium European football offering while helping to connect their competitions with new audiences worldwide,” said Steven Burton, chief partnerships officer at Genius Sports. “The ability to combine highly accurate official data with live video streaming within BetVision creates an unparalleled value proposition for our global sportsbook network.”
SEF General Secretary Henrik Berggren commented: “Securing a partner that can manage both our data and betting video streaming rights with such technical expertise is vital for our future growth. This partnership with Genius Sports provides the long-term stability and global reach we have been seeking.
“Their investment in our league is a clear signal of the rising prestige of Swedish football, and we look forward to a successful collaboration that brings our game to new audiences worldwide.”
Shares in Genius Sports Ltd (NYSE:GENI) closed 3.09 per cent higher at $5.33 per share in New York Friday.