The launch of Softswiss Prediction Markets enables operators to tap into new audiences
Gaming solutions provider Softswiss has expanded its portfolio with the launch of Softswiss Prediction Markets.
The new B2B solution enables online gaming operators to enter the event-contracts market, either via direct integration with the Softswiss sportsbook, or through a standalone iFrame widget.
The company said that unlike peer-driven prediction market models which rely on external liquidity and market-based pricing, the Softswiss solution is built on a fixed-odds framework, giving operators greater control over pricing and margins, while allowing them to manage risk within familiar sportsbook structures.
“We are seeing a growing player segment,” said Olga Resiga, chief business development officer at Softswiss. “Prediction markets are not just an extension of sportsbooks – they introduce entirely new audiences who have never engaged with traditional betting products.
“The motivation is different: users are driven by their understanding of global events rather than fandom. Operators that underestimate this shift risk missing not only demand, but a new generation of players entering the market.”
Alexander Kamenetskyi, head of operations at Softswiss Sportsbook, added: “For most operators, the real question is not whether prediction markets are interesting, but how to bring them into an existing stack without rebuilding everything around exchange mechanics.
“A fixed-odds model makes that much more practical. It gives operators a way to test this demand within familiar risk and compliance frameworks, while also opening the door to audiences that do not necessarily begin with traditional sportsbook behaviour.”