International Game Technology (IGT) has inked a multi-year systems agreement with Red Earth Casino in Thermal, California.
The agreement will see IGT replace the casino’s existing management system with the IGT Advantage management system.
“The Red Earth Casino team is incredibly excited to partner with IGT to modernise our gaming floor and player loyalty program via the IGT Advantage casino management system,” said Red Earth Casino general manager Michael J. Broderick.
“The versatility of IGT Advantage and the power of M5 technology equip Red Earth Casino to deliver a deeply personalised player experience while scaling seamlessly for future growth. This platform isn’t just an upgrade, it’s a fundamental part of our long-term strategy to innovate, expand, and lead in the next era of tribal gaming.”
Nick Khin, president of global gaming at IGT, commented: “As the strategic importance of real-time data and player convenience features continues to grow, it’s an excellent time for Red Earth Casino to invest in the IGT Advantage CMS to meet the opportunities of today and the future.
“In packaging IGT’s leading CMS with a variety of apps and a floor-wide systems hardware upgrade, Red Earth Casino can quickly benefit from operational efficiencies and increased player satisfaction.”
Shares in International Game Technology plc (NYSE:IGT) gained 0.66 per cent to close at $16.75 per share in New York Monday.