Light & Wonder is entering Nebraska’s skill games market through a strategic collaboration with Betson Enterprises.
Light & Wonder will initially launch six video gaming terminal titles curated for Nebraska skill games players, with the games available on Light & Wonder’s Kascada Dual Screen multi-game cabinet which will debut in Nebraska later this year.
The launch in Nebraska marks Light & Wonder’s fourth market entry with Betson.
“We are thrilled to bring our player-favorite games to the Husker state,” said Brian Pierce, chief commercial officer, gaming, at Light & Wonder. “Working alongside Betson Enterprises allows us to continue entering new markets with our innovative game content to create the best gaming experiences for new customers.”
Todd Cravens, president of Betson Gaming, commented: “We are proud to represent Light & Wonder in the Illinois, Pennsylvania and Georgia gaming terminal & skill markets and we eagerly look forward to bringing our sales, streamlined service and data-driven insight to Nebraska customers.”
Betson Enterprises is opening a new distribution facility in La Vista, Nebraska, to serve licensed terminal operators.
Shares in Light & Wonder Inc (NASDAQ:LNW) closed 0.45 per cent lower at $88.12 per share in New York Thursday.