Entain has agreed a landmark deal to roll out Pragmatic Play’s Big Bass slot series to Ladbrokes and Coral retail locations across the United Kingdom.
The agreement gives Entain exclusive bookmaker rights to Big Bass Bonanza, Big Bass Splash, Big Bass Hold & Spinner, and additional titles from the hugely popular Big Bass series at over 2,700 Ladbrokes and Coral shops nationwide.
The Big Bass series is already a hit online for Entain, with all titles consistently ranking in the top 20 games for Ladbrokes and Coral.
Among them, Big Bass Splash has shown exceptional staying power since its launch in 2022 as Entain’s top-performing online slot this year in the UK.
“We’re proud to bring the iconic Big Bass series from Pragmatic Play to our high street customers,” said Adam Goodall, head of UK slots and table games at Entain. “These games have earned a long-standing and loyal following online, and now, we’re pleased to offer these great games in person on our cutting-edge in-shop gaming machines.”
The agreement marks the first time that the Big Bass series is made available to a major betting and gaming operator for its retail network.
“We’re delighted to further strengthen our relationship with Entain and bring our Big Bass titles to Ladbrokes and Coral shops throughout the UK,” said Irina Cornides, chief operating officer at Pragmatic Play. “This retail rollout demonstrates the enduring appeal of the Big Bass brand and our ability to deliver engaging experiences across channels.”
Shares in Entain plc. (LSE:ENT) were trading 1.18 per cent higher at 755.80 pence per share in London Wednesday morning.