Brightstar Lottery is set to deploy its Omnia lottery solution with the Missouri Lottery under a new eight-year contract.
The Omnia solution will connect the state lottery’s retail and digital channels and is designed to simplify operations while enhancing the player experience.
Brightstar will also enhance the Missouri Lottery’s digital program to include the Connected Play second-chance promotions and loyalty program, and will deliver new equipment and an enhanced communications network in retail.
“For more than 30 years, the Missouri Lottery has relied on Brightstar’s world-class technology and insight to help contribute more than $8.5 billion to public education throughout our state,” said Missouri Lottery executive director Lester Elder. “We are excited to build upon this long-term partnership over the course of the next eight years and deliver new, premier experiences for our players.”
Scott Gunn, chief operating officer for North America Lottery at Brightstar Lottery (formerly IGT), commented: “Brightstar is honored to support the Missouri Lottery as it embraces the evolving lottery landscape and implements innovative solutions that will increase flexibility to manage its operations and engage players in new ways.
“We look forward to delivering these high-performing solutions, while helping the Lottery achieve its goals of maximizing funds to education.”
Shares in Brightstar Lottery Plc (NYSE:BRSL) closed 2.17 per cent lower at $14.42 per share in New York Tuesday.