Pollard Banknote has signed an agreement with Toho International to develop new lottery games based on Japanese fictional monster and cultural icon Godzilla.
Marking the ‘King of the Monsters’ first ever appearance in the lottery category, Pollard is developing a range of Godzilla-themed games across printed scratch cards, pull-tab and Fast Play tickets, as well as digital eInstant games.
Alongside the rights to Godzilla, the licensing agreement also includes a number of characters featured in the Godzilla series of films, including Mothra, King Ghidorah, Rodan, Jet Jaguar, Hedorah, Biollante, and Mechagodzilla.
“Lottery players are drawn to brands that evoke a sense of nostalgia and excitement, and Godzilla delivers on both fronts,” said Pollard Banknote vice president of sales and marketing, Brad Thompson. “Its global fanbase, timeless appeal, and bold visual identity make it an ideal choice for creating standout games that drive both engagement and sales. We’re excited to help our clients bring this renowned franchise to life in compelling new ways.”
Pollard will also offer exclusive experiential prizes to lottery partners, including trips to themed hotels and amusement parks in Japan, as well as US-based travel options, such as the new Godzilla-themed Alamo Drafthouse theater in Santa Clara, or a visit to Little Tokyo in Los Angeles.
Godzilla has generated more than $4.3 billion in global box office revenue, with recent films including Godzilla Minus One and Godzilla x Kong: The New Empire.
Shares in Pollard Banknote Ltd. (TSE:PBL) closed 2.28 per cent higher at CA$22.40 per share in Toronto Tuesday.