Scientific Games has welcomed London-based Pixiu Gaming as the latest studio partner of the SG Content Hub.
Through the SG Content Hub, the pair will collaborate to develop Monopoly and Battleship-themed iLottery games under Scientific Games’ exclusive licensing agreement with Hasbro.
“Pixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries. We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive Monopoly and Battleship-themed iLottery game experiences,” said Pixiu Gaming co-founder Tony Plaskow.
“These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.”
Matt Lynch, digital president at Scientific Games, commented: “We are very excited to partner with Pixiu Gaming, an up-and-coming studio. Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players.
“Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.”