Casino games developer Games Global is preparing to enter the iLottery market with the launch of its first eInstant games.
Games Global has created a dedicated business unit to develop its new eInstant product offering, which will be made available to World Lottery Association (WLA) members through a distribution agreement with EQL Games.
This collaboration will leverage EQL’s existing platform integrations, which currently include lotteries in the United Arab Emirates, United States and Peru.
“Games Global is very pleased to announce our decision to invest the extensive capabilities and gaming DNA of our company into the world of Lottery,” said Games Global CEO Walter Bugno. “Our dedicated iLottery studio is already working on a suite of games designed specifically for iLottery and attuned to the needs and requirements of these customers.”
The first suite of eInstant games will soon be launched with an undisclosed national lottery operator, with a regular cadence of games to follow.
“There are extensive content parallels and opportunities to leverage Games Global’s iGaming pedigree for the benefit of the Lottery gaming sector,” said Mark MacCombie, executive vice president for new business and strategic investments at Games Global. “We have strong Lottery industry experience in our senior leadership team and a passion to make outstanding, successful games for all of our customers.
“We are very pleased to have EQL as a valued and experienced content distribution partner who already has iLottery platform integrations operational in multiple jurisdictions.”
EQL Games founder and CEO Brad Cummings added: “When looking for studio partners, we’re always seeking the most advanced and creative groups in the gaming world. When Games Global approached us about entering the lottery space, we jumped at the opportunity to enhance our business but more importantly, to continue giving our lottery partners the best content options in the world. Their scale, experience, and quality make them a powerful addition to our iLottery Marketplace.”