Brightstar Lottery has penned a five-year exclusive licensing agreement with Detroit-based Avanti Licensing.
The agreement allows Brightstar to develop and distribute omnichannel lottery games worldwide based on Avanti’s greeting cards.
“Avanti produces some of the most recognizable greeting cards on the market, and Brightstar is thrilled to bring its cards to life in new, interactive ways for lottery players to enjoy,” said Matthew Whalen, senior vice president of global instant ticket services at Brightstar Lottery (formerly International Game Technology).
“Brightstar will combine its world-class game design experience with Avanti’s trademark humor to develop compelling instant tickets, innovative draw-based games and engaging eInstant games.”
Chip Owen, executive vice president at Avanti Press, added: “Making people smile is at the heart of what we do at Avanti, and we’re excited to partner with Brightstar to bring the Avanti brand of fun to our customers and now to lottery players via these exciting games.
“Our vast image library has universal appeal across geographies, generations and seasonal occasions.”
Shares in Brightstar Lottery Plc (NYSE:BRSL) closed 1.08 per cent higher at $16.79 per share in New York Thursday.