Allwyn has teamed up with Zoo 55 to release two new online instant lottery games based on I’m A Celebrity… Get Me Out of Here!
The partnership with Zoo 55, the digital content label of ITV Studios, enables the launch of two new online instant lottery games based on the popular TV gameshow, with Critter Challenge set to be released on the UK National Lottery website, alongside Camp Stars on the National Lottery app.
Both games will offer players the chance to win prizes of up to £150,000 and will be supported by a series of media activations designed to celebrate the show’s spirit and connect with fans.
“The return of I’m A Celebrity is a much-loved annual UK tradition, and we wanted The National Lottery to be part of that nationwide excitement,” said Allwyn marketing and brand director Steve Parkinson.
“These two games are designed to delight both new and existing players by transporting them to the heart of the I’m A Celebrity jungle, complete with familiar elements from the show. And, most importantly, every time someone plays a National Lottery game, they’re contributing to the £30m raised every week for UK good causes.”
Steve Watling, senior vice president of gaming at Zoo 55, commented: “We are excited to bring a new I’m A Celebrity… Get Me Out of Here! themed game to The National Lottery with Allwyn.
“The game features fun elements from the show, including the famous Cyclone and Dingo Dollar prize game at the Outback Shack. Players have multiple chances to win and also support UK good causes.”