LeoVegas-owned games developer Push Gaming has entered the Bulgarian market via an exclusive deal with Kaizen Gaming.
Kaizen’s Betano brand will have exclusive rights to Push Gaming’s portfolio of games in the Bulgarian market for the next 12 weeks, with the rollout building on their existing partnerships in Brazil, Denmark and Greece.
“Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano,” said Fiona Hickey, chief business development officer at Push Gaming.
“We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”
Evangelos Dedoulis, director of product, gaming and rewards at Kaizen Gaming, added: “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too.
“In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”