Soft2Bet is set to launch its products in the United States for the first time after securing market access with Caesars Entertainment in New Jersey.
The partnership will see Soft2Bet unveil a new iGaming brand in New Jersey, with the new offering expected to go live this summer, subject to regulatory approval.
“As a global company with a proven history of success and innovation, our plans to launch in the US is monumental for Soft2Bet and our continued growth,” said Soft2Bet founder and CEO Uri Poliavich. “We are set to redefine gamification here in the US and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer.”
Alongside its B2C offering, Soft2Bet will also be providing operators in the United States with access to more than 12,500 games from hundreds of providers, alongside its Motivational Engineering Gaming Application (MEGA).
Soft2Bet operates popular brands including Betinia (Denmark and Sweden), Yoyocasino (Sweden), Campobet (Denmark, Mexico and Sweden), Quickcasino (Sweden), Don.ro (Romania), as well as the newly launched ElaBet brand in Greece.