Yolo Entertainment has strengthened its senior management team with promotions for Ashley Abela Hardy, Shane Anderson and Laura Nash.
The Bitcasino and Sportsbet.io operator announced the trio of promotions this week, with Ashley Abela Hardy promoted to chief product and technology officer, having joined the company as chief product officer last year following stints at Gaming Innovation Group and Flutter Entertainment.
“Innovation is at the heart of everything we do at Yolo Entertainment, and my focus is simple: deliver the best betting and gaming product in the world,” said Hardy.
Shane Anderson assumes the role of chief brand officer, having joined Yolo a year ago as director of partnerships, content & brand, while Laura Nash moves up to chief data officer from her current corporate strategy role.
“My focus is on using data to give players the very best gaming experiences available, so joining Yolo Entertainment was an opportunity I simply couldn’t refuse,” said Nash.
Commenting on the three promotions, Yolo Entertainment CEO Matthew D’Emanuele said: “I’m thrilled to welcome Shane, Laura, and Ashley to Yolo Entertainment’s C-level team. These leadership appointments are a key part of our ongoing transformation and commitment to delivering world-class casino and sports betting experiences. Their expertise will be instrumental in driving innovation and performance across the organisation.”
The appointments continue Yolo’s broader expansion strategy, which has seen the operator strengthen its senior team in recent months, with Sandra Vask promoted to chief operating officer and Anthony Cabrera brought in as director of Bitcasino.