Edinburgh-headquartered Incentive Games has penned a deal to distribute its games in multiple jurisdictions via Light & Wonder.
The distribution agreement will see the company’s portfolio of games made available to online casinos in key regulated markets such as Canada, South Africa, the United States, the United Kingdom and Europe, with the rollout including Incentive Games’ new arcade-style titles.
Incentive Games’ free-to-play portfolio will also be made available to operators via Light & Wonder’s content marketplace.
“This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet,” said Ahmed Baker, who recently joined Incentive Games as chief commercial officer.
“Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, senior director of partners at Light & Wonder, commented: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
Shares in Light & Wonder Inc. (NASDAQ:LNW) gained 0.92 per cent to close at $78.73 per share in New York Monday.