Caesars Entertainment has released its first proprietary online casino game in New Jersey, developed by its in-house games studio Empire Creative.
Caesars Palace Signature Multihand Blackjack Surrender has initially gone live on Caesars Palace Online Casino in the Garden State, and will be rolled out in additional jurisdictions across the Horseshoe Online Casino and Caesars Sportsbook & Casino brands in the near future.
Empire Creative, which was formed through a games development and technology partnership with Bragg Gaming, will continue to expand Caesars portfolio of Signature table game products across the operator’s online casino platforms throughout 2025.
“Bringing our first proprietary game to market is a major milestone in our mission to create world-class, in-house developed gaming content,” said Matt Sunderland, senior vice president and chief iGaming officer at Caesars Digital. “We’re excited to continuously expand our in-house content offerings, complementing the excellent portfolio of games we’ve secured through external providers.
“This launch showcases the strength of our new in-house studio team and underscores our commitment to player-centric innovation, creating experiences that cater to a wide variety of preferences and playstyles.”
Scott Krell, senior director of game products at Caesars Digital, commented: “Caesars Palace Signature Multihand Blackjack Surrender combines the legacy of Caesars’ iconic branding with innovative gameplay features, offering an experience that is as visually stunning as it is immersive.
“Our goal is to provide a premium and tailored experience that stands out in an increasingly crowded market. Caesars Palace Signature Multihand Blackjack Surrender is a prime example of that commitment. Every element has been meticulously crafted to ensure players feel as though they are stepping into the heart of Caesars Palace to play a table game, right from the comfort of their own home.”
Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino are currently available for players in New Jersey, Pennsylvania, Michigan, West Virginia and the Canadian province of Ontario.
Shares in Caesars Entertainment Inc (NASDAQ:CZR) closed 0.56 per cent higher at $30.69 per share in New York Wednesday.