Bragg Gaming is enhancing its marketing and promotional tools with the launch of a new gamified player engagement campaign.
Big Ticket Bonanza is a new way to engage with players through multiple targeted and bespoke campaigns, rewarding players with guaranteed-win scratchcards which are triggered randomly during normal gameplay on casino games.
The scratchcards award instant cash prizes or raffle tickets, which are collected and entered into weekly or monthly prize draws.
Bragg Gaming CEO Matevž Mazij said: “Innovation and excellence form the cornerstone of the Bragg approach to iGaming, and to ensure that our operator partners have the latest tools available in creating dynamic and fantastic experiences for their players.
“Big Ticket Bonanza is the latest evidence of that focus, our commitment to investing in our products and presents a significant competitive advantage for Bragg as an iGaming supplier, an advantage that we’re looking to drive home globally.”
Big Ticket Bonanza has initially gone live with Senator Group in Croatia, which operates on the Bragg player account management (PAM) platform, with Bragg targeting an aggressive roll-out strategy across its operational markets in Europe and North and South America.
“Bragg has been a terrific partner to us in our transition from land-based to offering iGaming to our players, and their suite of products and technology have proven invaluable in this process,” said Vedran Maric, head of iGaming for Senator Group.
“We’re working collaboratively with Bragg to introduce Big Ticket Bonanza into our marketing, but I’m sure it will be well received by our players in the Croatian market.”
Shares in Bragg Gaming Group Inc (TOR:BRAG) closed 0.50 per cent higher at CA$5.98 per share in Toronto Tuesday.