International Game Technology’s (IGT) PlayDigital division has launched its Mega Vault offering in the United States and Canada.
Mega Vault is powered by the IGT PlayDigital Engagement Platform and brings a new set of engagement tools to North American operators, including prize drops, leaderboards and marketing jackpots in one promotional experience.
PlayDigital clients can now combine the existing tools within the Engagement Platform toolkit with Mega Vault, with the first of these combined functionalities including the Multi Drop and Leaderboard tools.
The first Mega Vault promotion went live on 23 May among a number of operator partners including Fanatics Casino, FanDuel Casino and Rush Street Interactive.
“We’re excited about the new promotional capabilities we’re able to provide Fanatics players through the Mega Vault,” said Fanatics Casino’s senior content manager, Kieron Shaw. “Mega Vault offers a unique and engaging solution that elevates the player experience.”
Richard Schwartz, CEO at Rush Street Interactive, added: “Rush Street Interactive is pleased to offer our players, in the U.S. and Ontario, exciting promotional capabilities that allow us to engage and reward them with new and exciting promotions and prizes.
“Our launch of IGT’s PlayDigital’s Mega Vault represents another step forward in our goal of always putting our players first and delivering fun experiences for them that earns their loyalty and long-term retention.”
Gil Rotem, president of IGT PlayDigital, commented: “We’re excited to introduce the next chapter in player engagement with the launch of IGT PlayDigital’s Mega Vault.
“Utilising the Engagement Platform toolset, the Mega Vault will provide a consistent and exciting way for our customers to run unique promotions and provide an elevated player experience, all through one central hub. By leveraging the full potential of our Engagement Platform, operators can unlock more opportunities to reward players, more excitement, and more value than ever before.”
Shares in International Game Technology plc (NYSE:IGT) closed 1.97 per cent lower at $14.96 per share in New York Thursday