EveryMatrix has expanded its footprint in the United Kingdom through a deal with online betting and gaming operator BetTOM.
The multi-year agreement sees the operator go live with EveryMatrix’s full turnkey solution, which enable BetTOM to fully control its operations in real-time using advanced data-driven software.
“We’re proud to welcome BetTOM to the EveryMatrix platform and look forward to playing a pivotal role in their growth journey,” said EveryMatrix Group CEO and co-founder Ebbe Groes.
“Paul and the team have overseen one of the most impressive launches of a new brand on our platform and BetTOM has, within just a month, become an important addition to the EveryMatrix family. Following our acquisition of FSB Technology and launch of our racing solution, we’re rapidly growing our UK presence.”
Paul Colley, CEO at BetTOM, added: “As we prepare to roll out big plans in the UK, partnering with an industry-leading, tier-1 technology partner like EveryMatrix was essential.
“EveryMatrix has made significant strides in the UK market, and we’ve been impressed by the transformative capabilities of their turnkey products and dynamic horse racing product. We’re confident their technology will play a key role in helping us grow into a recognised betting brand in the UK.”