Fanatics Betting and Gaming is rolling out a range of WWE-themed online casino games in the United States under a multi-year licensing agreement with WWE.
The games are produced by Fanatics in partnership with Boom Entertainment and Games Global, and will be exclusive to Fanatics Casino players in Michigan, New Jersey, Pennsylvania and West Virginia.
Games Global is the studio behind WWE Bonus Rumble Gold Blitz and WWE Clash of the Wilds, while Boom Entertainment has produced WWE Blackjack, Raw Multiplier Melee and SmackDown Big Money Entrance.
The games are expected to launch at the end of this month in time for WWE’s SummerSlam, which takes place August 2-3 at MetLife Stadium in New Jersey.
“We are excited to expand our relationship with WWE to now include an exclusive portfolio of WWE-themed online casino games,” said Fanatics Betting and Gaming chief business officer Ari Borod.
“This is a natural extension of the WWE-Fanatics partnership which already includes global e-commerce, licensed merchandise, memorabilia, as well as producing and distributing a growing lineup of digital shows.”